As Executive Producer, I partnered with Wieden+Kennedy, Duolingo, and Le Cube to deliver the brand’s global New Year’s campaign. The project spanned five key markets—Brazil, Mexico, the UK, the US, and Germany— and required adapting creative assets into multiple formats (TV, digital, social, and animation) while ensuring cultural and linguistic localization for each audience.

My role was to bridge agency, client, and animation studio, managing workflows and production quality across regions. The result was a campaign that demonstrated how Duolingo makes learning convenient and accessible everywhere—whether changing your life or simply picking up phrases to sing along to your favorite song.