Helmed by Ian Pons Jewell, the simplistic spot encourages viewers to stop making excuses for being sedentary and urges them to pick up a banana for added energy. A Plátano de Canarias banana that is.


Project Title: Plátano de Canarias ‘Take Off’
Production Company: Grayskull
Director: Ian Pons Jewell
DoP: Ben Fordesman
Offline Editor: Sam Bould @ Cut+Run


Time Based Arts
VFX Supervisors: James Allen, Ben Cantor
Lead Flame: Stephen Grasso
Flame: Dave Birkhill, Jamie Crofts, Adam Paterson, Ben Stonehouse
Nuke: Linda Cieniawska, Bernardo Varela, Grant White
Lead CGI: Ben Cantor
CGI: Dan Davie, Oscar Gonzalez Diez, Federico Guzzardo, David Loh, Federico Vanone
Colour Grade: Simone Grattarola
Producer: Tom Johnson

Advertising Agency: El Ruso de Rocky, Madrid, Spain
Executive Creative Directors: Ángel Torres, Lucas Paulino
Creative Team: Nuria Gutiérrez, Álvaro Flórez
Head of Art: Miguel Novillo
Art Director: Estelle Gehin
Agency Head of Production: Diego Basualdo
Agency Account Team: Estefanía Gimeno, Marta de Castro

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