Love at First Sight

The Pond's Men film Love at First Sight begins as a classic cheesy story: a guy moves to a new office and soon notices a woman across the street, working in the building in front of his. Though they can’t speak, they catch one another’s eye and begin to flirt by signing to one another through the glass and playfully imitating one another’s actions. And so, when the woman draws a smiley face on the glass, the protagonist tries to do the same. But instead of steam, he uses his own facial oil, smearing it on the glass to ‘impress’ her. Needless to say, his attempts to make her fall in love results in him completely losing his chance.

The ad, created by David Madrid, is called “Love at First Sight,” and centers on a man and a woman who work in adjacent office buildings and start a flirtation through their windows. It’s all very promising and cute as they mirror each other’s actions, stare adoringly through the glass and get in trouble with the boss.

https://adage.com/creativity/work/sappy-love-story-ponds-has-hilarious-product-related-twist/2292216/