Netflix - Don’t Look Up

December 25, Di Caprio’s movie Don’t Look Up global premiere. A film in which a big thing falls into the Earth. Just like the most iconic tradition of the Spanish Christmas, The Christmas Lottery, happening the same day as the premier.

So we decided to parody the most expected Christmas tradition to promote the most expected Christmas movie.

Don't Look up is a Netflix blockbuster launched on 22 December. This satiric movie is about an asteroid hitting the earth. The brief was about telling that reality to the Spanish people, and there is something every Spanish know, 22 December is the day of "El Gordo", the Spanish lottery big prize. Every year, everybody wonders where this prize will hit, so we came up with announcing the asteroid in the same code as "El Gordo" and telling this story in the typical Spanish Bar.

Client: Netflix
Marketing director: Estefanía Acedo
Marketing: Maria Marti Santos
Global brand production manager Netflix: Juan Muñoz
Creative Direction: Álvaro Palma, Alex Maggi
Head of Production / Account: Diego Basualdo
Production Company: Little Spain LA.
Director: Rogelio González
Photography: Istar Gutiérrez

shot in 35mm in Madrid - Spain