Got a soft spot for this project for a bunch of reasons. First, it was one of the first big shoots I worked in production. Second, it was shot all over Argentina — Buenos Aires, Mendoza, Gonzales Catán, and Campanópolis (yep, where model Valeria Mazza got married).

Also, it was a job where I learned a ton, and didn’t even realize at the time that I was surrounded by absolute ad legends like Alex Bogusky and film director Samuel Bayer, who directed iconic music videos like Nirvana’s Smells Like Teen Spirit.

Director: Samuel Bayer
shot in 35mm - Argentina, 2007