Coca-Cola | “Enjoy the Moment” Global Campaign
This vibrant global campaign for Coca-Cola, developed under the creative platform “Enjoy the Moment” by WPP Open X and Ogilvy, with support from VML, celebrates authentic, sun-drenched moments of joy that unfold naturally when people come together over a Coca-Cola.
The integrated campaign includes a series of three films starring emerging global artists, such as South African sensation Tyla with her infectious track “Bliss,” and Lamin, whose dynamic presence adds fresh energy to the brand’s storytelling. Each spot immerses viewers in a carefree, summer-infused atmosphere, showcasing how a simple Coke can turn any gathering into something magical.
From vibrant choreography to lush locations and striking styling, every detail was carefully crafted to capture Coca-Cola’s timeless message of togetherness, optimism, and living in the moment.
